Gulf Oil is a state-of-the-art lubricant manufacturer with a comprehensive range of Automotive and Industrial lubricants.
Brief
Gulf Oil is an international brand that has been moored with respect to its design language, but Gulf Oil UAE wanted its social media to reflect globally inspired yet locally relevant content that caters to its target audience.
Barrier
We had to follow strict guidelines when it comes to creatives on social media, leaving not much room for out-of-the-box creativity and thus could potentially lead us to stagnant content.
Creative Solution
To avoid repetitive content, we used indirect communication that was not just a flat image with a copy but had a story behind it that had more descriptive and distinctive images that would set them a class apart.
Other than their retainer, we also successfully pitched for their multinational product launch over 18 countries.
