What is Programmatic Advertising?
Programmatic advertising refers to the automated buying and selling of online advertising space. But, it’s much more than that.

The market for digital inventory is run by ad exchanges, who operate computerized auctions that bring together both parties of the transaction: Advertisers, who want to buy ad space on the internet, and publishers, the website owners with inventory to sell.

Programmatic advertising uses software that handles the sale and placement of ad impressions – in a fraction of a second.

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