This is a US-based AI and machine learning company that digitises physical documents realizing mortgage documents for loan-bearers.
Brief
To create a user-friendly website watering down some of the technical jargon and helping customers navigate seamlessly.
Barrier
Their content was very tech-heavy and thus diluting it would also make it lose its essence but at the same time, it had to be appealing for novice users.
Creative Solution
We used contemporary design language and a straightforward content style to make it convenient for users to understand the products and services without ambiguating the content.
