Health Horizons is a seed-to-sale, vertically integrated, hemp-based product manufacturer, distributor, and seller. They are responsible for over 90% of the hemp produced in India through their own channels and other white-labelled products for other brands.

Brief

They wanted a 360° campaign from Google and Facebook ads to Social Media, from print to Influencer Marketing, from a website to A+, SEO, product packaging, and e-com listing the works.

Barrier

The word ‘hemp’ is still seen as a taboo, not only among the masses but it would get triggered by Meta too! Not only did we need need to educate the masses about the benefits and legality of hemp but we also fight against the ad policies.

Creative Solution

We replaced the word ‘hemp’ entirely and chose a problem-solution strategy, where we hit our audience's pain points and offer a hemp-based alternative without using the word.

Creatives

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