They are a marketing agency that works with data-driven insights to offer creative solutions for their brands.
Brief
They wanted a minimalistic, creative, and interactive website that also includes their UAE heritage and reflect their work that would resonate with their clientele.
Barrier
TTL Mena wanted elements of UAE but also wanted it to look modern which can be contradictory in nature. Also, because of our execution plan, the website took a long duration to load.
Creative Solution
We created a single video for the entire homepage for a smooth user experience. For a modern yet rustic vibe, we used line drawings as our main design language, which included UAE skylines, elements, and tokens that we optimised and re-optimised during the development stage to obtain a ceaseless flow.
